Mon 02 January 2017

Filed under misc

Tags Influencer Marketing


The term influencer marketing is new to many people. It is a challenging marketing campaign when you select a wrong influencer for your business profile. Nowadays a word of criticisms and recommendations spread faster than fire through social media channels. Influencer is an individual who is an active social media blogger, Youtuber, Instagrammer, etc. They are niche promoters and brand advocates.

You can join Dan DaSilva Internet Marketing Academy to understand how to pick the right influencer for your business. The Academy helps you learn the tricks and tips in influencer marketing campaign. The latest article on explains how to figure out the right online influencers for your products.

The influencers with several hundred, thousands or millions of followers will surely expose your products or services to their followers. Their shares, likes, posts are driving leads to your business to increase your customer base.

Customers consider brands recommended from the known and a trusted source. They never trust a stranger or whom they meet for the first time. But they trust a person whom they know for several months or years. The audience must trust, respect and value an influencer so that his or her audience will follow the posts or content shared by the influencer.

When you begin influencer marketing campaign with influencers, you normally get their audience and the network of their audiences also. Due to their audience reliability on the influencer, the influencer helps in driving the website traffic, improve your social media exposure, drives selling your items through their suggestions and recommendations or sharing their experience with your product in the blog post.

Since the traditional marketing methods are less preferred, the influencer marketing method is the most successful method to attract more customers in these days. Modern customers use their phone to check new product details rather than watching advertisements in TV. Now the modern technologies allow them to research thoroughly about any product they require and hear about the product from he trusted source.

The influencers can make content about your products or services, and they recommend your products to their audience, and they will do conversations with their followers about your product. Thus making their audience to visit your site and become your potential customers rather than becoming customers of your competitors.

You want to think first about the type of customers you require for your business. Defining your customer profile is the initial step. Based on the customer's profile, you need to select the influencer with the matching audience profile. The size of followers the influencer has never matters but the size of followers an influencer used to engage matters. You can choose any number of influencers based on your business requirement.

The cost of influencer marketing is a cost-effective option than the traditional marketing methods. If the influencer makes content for your products on their own, then you want to pay them for creation and promotion of your content. So influencer marketing is the good option to consider for driving your site traffic and ROI.


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